Promotion and Education Assignment Example | Topics and Well Written Essays - 250 words

Promotion and Education - Assignment Example he product’s cheaper rates in comparison to roaming devices as well as the fact that the device can be used for personal use, unlike most sources of wifi internet connections. Promotion will be done through use of a specifically designed promotional program. Marketing communication will be done prior to the launching of the product and after the product enters the market to ensure that customers are continuously reminded about it. The means of communication will be advertisements carried out on both social media and print media. Considering Inter-Fi will be a new product and in order to ensure there is fast spread of information about its presence in the market, a customer referral incentive program will be used to promote the product. Under the promotional program, current customers will earn discounts, free products as well as cash rewards depending on the number of new customers they refer to Vodafone retail stores for purchase of the product (Kumar 2008, p.234). Customers wishing to use the product will choose between buying the gadget at Vodafone retail stores and renting it from the same stores. Customers will also be able to purchase the gadget on hire purchase terms with an initial deposit of $100

Free trade and its effects on texas as a state and the US as a nation Essay

Free trade and its effects on texas as a state and the US as a nation - Essay Example While protectionist measures may sometimes have short term gains, in terms of the long view, free trade encourages competition and benefits the consumer. The state of Texas is a large state with a large international border, and several large metropolitan areas, several of which also serve as border cities with Mexico. Texas is also a state that has busy port cities. Therefore, ever since NAFTA, Texas has had an increasingly favorable free trade environment. â€Å"Expanding trade has brought jobs and business to Texas but has left the state particularly vulnerable to antitrade actions. Texas would suffer greatly if the U.S. and other countries implement protectionist measures† (Skelton, 2009). Texas sees various benefits from free trade, including exporting contracts which rival major east coast and west coast US states such as New York, California, and Florida. Therefore, many worry that protectionist measures will stifle Texas’ growth that it has seen since the mid 1990s in terms of free trade with Latin American nations and Mexico. However, as one source notes, â€Å"This very success leaves the state exposed to pro tectionist experimentation, particularly in the Americas. While attempts to curtail imports and lock out foreign companies damage the U.S. economy and harm U.S. consumers, the effects would be particularly detrimental to the Texas economy† (Skelton, 2009). There are many perspectives to consider on the issue of free trade vs. protectionism. Questions of free trade and protectionism impact the US and international as well as the state levels, and there is an equal variety of points of view, some supporting free trade and some supporting protectionism. Kurlantzick’s article is critical of international expansion. The author posits that a more global atmosphere is facing many challenges in the present, despite a high point in the latter part of the twentieth century. â€Å"Synchronized economic slowdowns in Asia, Europe and the United

Influence of Advertising Essay Example for Free

Influence of Advertising Essay The Influence of Advertising The Influence of advertising on our lives for both children and adults has been enormous. In today’s society, it stands for communication, motivation, opportunities, information as well as art. However at the end, the purpose of all of these factor is business. Every advertisement has a clear purpose, no companies will put out an ad on tv or radio without a clear purpose because the cost for putting out an ad in today’s society is immense. In today’s society, beauty ads have large party of advertising, beauty ads not only have effects on the older generation, they also have effects on the young generation. For the young generations, beauty ads convey the message of the secrets or methods to stay young, and for the older generations, beauty ads convey the message of how to become and look young again. The beauty ads today are not only advertising their product but advertising the belief they’re trying to sell to the people, mostly females. The companies are trying to make their customer believe that if they use the product they’ll look ten years old younger even though it is not true. For those people who are old â€Å" To age is to learn the feeling of no longer growing, of struggling to do old tasks, to remember familiar actions. As curtin mentioned. However As the belief of beauty product can make people stay young, more and more older generations started to forget their ages because of their temporarily younger appearance . For those people who are young, the companies are trying to sell them the idea of the secret of retaining young. It is a false method to make the young generation to believe they can stay young forever because eventually one day they will wake up and realize all the money they spent on their beauty product was a waste, and there is nothing that can keep them young forever. The negative effect of beauty products that apply to all generations is the obsession of buying these products, and pay too much attention about their physical appearance. This negative effect will create a false sense of needs in people, when in fact they do not really need the items and the products that they are buying. and thanks to advertisements, this illusion is easily perpetrated, The products being offered through advertisements appear to be the tickets to happiness and ageless.

Effect of Gender Equality in the Economy

Effect of Gender Equality in the Economy Michael .O. Sanni Hypothesis: There is a positive correlation between gender equality with respect to economic development. My Initial Hypothesis In the labor market, one may assume that a rà ©sumà © and credentials are the only significant factor contributing to securing a job in an organization, but that proves to be wrong especially for women. Increasing job opportunities and decent work for women is essential for growth that vital for advancing social and economic development (ADB, 2003). After careful observation of countries where social, behavioral, and cultural attributes are the criteria by which individual’s performance is evaluated. I wondered whether or not gender equality had an effect on how well a country’s economy is developing. Based on the mental representation of what we know and expect about girls and women, we tend to be bias in our perception of females being less intelligent, under-skilled and not being clever enough to partake in economic activities. If employers have this type of mindset, I am curious to know under what circumstances gender equality affects the development of a country’s economy. The Empirical Evidence There are numerous factors that determine the social and economic development of a nation, one of which is gender equality. It is a critical component of economic development, it is a basic right that does not need economic vindication. Gender inequality proves to be the causes of poverty in the society as a whole. Yet gender equality has broad and positive implications for social and economic development. A number of studies have attempted to establish a positive correlation between them.Kuznets (1995) thesis regarding a curvilinear relationship between economic development and inequality, propose that economic development and gender equality also exhibit a non-monotonic relationship, marked by three phases. Economic development should improve gender equality in the first phase; in the second phase equality increases or decline slightly; and in the third phase, it should rise again (Eastin Prakash, 2012). Every sector of a nation affect the economy directly or indirectly, take for instance; equality in the educational sector. Hill and King (1993) estimated that the correlation between female education and the gender gap in primary and secondary enrollment on gross domestic product (GDP) per capita between 1975 and 1985 is statistically and economically significant. Countries with a lower level of inequality have higher GNP compare with similar countries that have a higher level of gender inequality. Which means the more equality we have in a country the greater the impact on the economy development. Breaking the barriers of inequality in education matters instrumentally, because greater equality contribute to economic efficiency, achievement and other key developmental outcomes. Human capital is define as the skill, knowledge and physical capacity that allows the labor force to be economically productive. Increasing educational opportunities for women offers them the freedom to accumulate greater skills and expertise in the labor force and thus raise the potential for economic development. More so, women who are learned can undertake valuable economic activities. Abu-Ghaida and Klasen (2002) further provides empirical reseach indicating that a country failing to close the gender gap in education could experience a decrease in per capita income by 0.1 to 0.3 percentage points. Countries are rarely wealthy if they have poor gender equality in education. It has become widely understood that promoting gender equality is crucial for of an effective economic and human development strategy. According to world bank(2013)â€Å"Development community have come to understand that development policies and actions that fail to take gender inequality into account and fail to address gap between males and females will have limited effectiveness and serious cost implications.† The process of development may also lead to the adoption of institutions that favor gender equality. For example, if women are given the chance to participate in various sectors of the economy such as; agriculture, can help put an end to gender discrimination barrier to improve agricultural productivity. Breaking the obstacles of unequal distributions of resources, including credit extension, labor, and fertilizer that leads to inefficiencies which lower yields and profits; and markedly reduces incomes in some countries. This is mostly true for low-income countries, notably sub-Saharan Africa, where agriculture makes up a large proportion of the total economy and where a large number of women participate in this sector. Gender equality will provide educational and employment opportunities for women which will help in alleviating poverty and hunger. More so, children who receive more education are likely to profit more, but girls typically benefit more from extra education than boys according to Psacharapoulos Patrinos, (2002). In many developing countries, this benefit seems greater from secondary and tertiary education than from primary education. Women will also receive higher wages from entering the formal sector than from the agricultural sector, implying that expanding these opportunities for women will further alleviate poverty (Kingdon Soderbom, 2007). The accessible of health care and antenatal health care services will be easier for educated women and those in employment, thus reducing child mortality rates also has an impact on economic development. My Current Opinion My hypothesis was supported. After reading the empirical evidence regarding the effect gender equality has on economic development, I believe it is critical to societal progress both socially and economically. We live in a male-dominated world, but to foster economic growth, alleviate poverty and provide a better standard of living, both male and female have their roles to play, and we need to have a shift in our thinking. Feminist have argued that women and men are born with equal human capacity to learn, develop, and contribute to shaping the world. In 1995 more than 47,000 women and men participated in the creation of the Beijing Declaration and the Platform for Action. The Platform clearly stated that the empowerment of women and gender equality were critical to international development, peace, and human right. Investing in women education as Lawrence Summers (1992) says, ‘may well be the highest return investment available in the developing world’. Creating opportunities for girls and women to acquire knowledge has reduced the gender gap in almost all countries. In secondary education, these gaps are closing rapidly and have reversed in many countries, especially in Latin America, the Caribbean, and East Asia. Among developing countries, girls now outnumber boys in secondary schools in 45 countries and there are more young women than men in universities in 60 countries (ADR 2012). Empowering women as economic, political, and social stand-in characters can change policy choices and make institutions more representative of a range of voices. In India for instance, giving power to women at the local level led to increases in the provision of public goods, and basic social amenities which mattered more to women (ADR 2012). The mismanagement of women’s skills and talent comes at a high economic cost, gender equality can have large impacts on productivity. Women now represent a majority of the global labor force, 43 percent of the agricultural workforce, and more than half of the world’s university students. Women’s skills and talents should be engaged in activities that make the best use of those abilities, for an economy to be functioning at its optimum capacity. References Doepke, M., and M. Tertilt. 2010. â€Å"Does Female Empowerment Promote Economic Development?† BREAD Working Paper 281, Bureau for Research and Economic Analysis of Development. 20 Dollar, D., and Gatti, R. 1999. Gender, Inequality, Income, and Growth: Are Good Times Good for Women? Background paper for Engendering Development. World Bank, Washington, D.C. Klasen, S., and Lamanna, F. 2009. The Impact of Gender Inequality in Education and Employment on Economic Growth: New Evidence for a Panel of Countries. Feminist Economics 15 (3): 91-132 World Bank. 2011. World Development Report 2012: Gender Equality and Development. Washington DC: The World Bank. Munshi, K., and Rosenzweig, M. 2006. Traditional Institutions Meet the Modern World: Caste, Gender, and Schooling Choice in a Globalizing Economy. American Economic Review 96 (4): 1225-52. Klasen, S. 1999. â€Å"Does Gender Inequality Reduce Growth and Development? Evidence from Cross-Country Regressions.† Background paper for Engendering Development, World Bank, Washington D.C. Klasen, S. 2002. Low Schooling for Girls, Slower Growth for All? Cross-Country Evidence on the Effect of Gender Inequality in Education on Economic Development. World Bank Economic Review 16 (3): 345-73 Hill, A., and E. King. 1993. â€Å"Women’s education in developing countries: an overview† in Women’s Education in Developing Countries. Ed. Elizabeth M. King and M. Anne Hill, 1-50. Baltimore, MD: The John Hopkins University Press. Bertocchi, G. 2008. The enfranchisement of women and the welfare State. Center for Economic Research (RECent) 018, University of Modena and Reggio E., Dept. of Economics.

Essays --

You maybe, as many people are curious of where online shopping came from? When did it start? Did someone invent it? And how was it created? In 2011, Michael Aldrich published a claim that he had invented online shopping in the United Kingdom in 1979, using a standard dial up telephone line. He connected a modified domestic television to a real-time transaction processing computer to create the Aldrich system. During 1980s he launched the Redifon's Office Revolution that allowed the consumers, distributors, suppliers and companies to be connected on-do business transactions. From 1980 onwards, the system is only used for business to business system and transaction only but during the widespread availability of the internet and computer systems during the 1990s the business to consumer online shopping started to become financially viable. (Michael Aldrich Archive. 2011) Online or e-shopping is a part of e-commerce and a process that allows the consumers to buy products, information and services through the internet. Since the generation today has high technology, it is one of the factors that encourage the people to do online shopping, rather than doing the traditional way of going to the market and store. (Gans. 2011) Shopping online is fast growing to be part of our everyday lives. Increasingly people are using the convenience of online shopping due to people having computers in the home along with high speed connection. Online shopping and visiting an online shop enables the customer to search, find, order and pay for the products, information and services that they need. To be able to do online shopping, one must visit an online shop, like a website or an account in the social networking sites that sells products. The payment o... ...s that online shopping undergoes is revealed. The diagram shows simplicity and can be easily done, that’s why people tends to be an online shopper now a days. Online shopping offers a lot of benefits for the customers. The researcher used different methods of collecting information that was used in this research paper. The researcher gathered information in the internet and in the library. They visited different reliable and credible websites and looked for recent articles and data that were used for the betterment of this research paper. The researchers did a survey to gather some numerical data about the customers who are engaged into online shopping. They did random sampling and gave out approximately 50 survey papers to different people aged from 14-30. These methods where used in order to make this research paper about online shopping credible and factual.

The Balzac and the Little Chinese Seamstress Essays -- Dai Sijie

Balzac and the Little Chinese Seamstress is a marvelous novel, written by Dai Sijie, which himself was re-educated between 1971 and 1974 during the Chinese Cultural Revolution. In Dai Sijie’s Balzac and the Little Seamstress three separate accounts are given of an incident in which Luo and the Little Seamstress make love in an isolated mountain pool. Two of these perspectives are given by the participants while the third is provided by the old miller who observes their love making from a distance. Of all the accounts, I found the count of this incident of Little Seamstress most appealing as she is able to present at an imaginative description of this setting and allow the readers to understand her thoughts and feelings. In contrast the account of the Old Miller is more detached and is more focused about the physical beauty of the Little Seamstress, while Luo’s story to me is more focused on his own concerns and is desire to escape the remote mountain village which he ha s been sent. The Old Miller’s perspective conveys the sense that he is both transfixed by what he sees, but he feel shamed for being unable to take his eyes off the lovers. Their acrobatic movements in the water make him feel his age in the fact that he realizes he can never again enjoy such pleasures. What he focuses on is their nudity and their coupling. This is captured in the image of â€Å"their bodies entwined, whirling round and round in the water.† Feeling â€Å"rooted to the spot† he notices â€Å"the limpid water glittering in the sun exaggerated and distorted their obscene movements.† The miller’s account makes the reader feel like a voyeur and imagine the old man with his face â€Å"reddened.† He is overcome by the beauty of the Little Seamstress â€Å"her naked belly and un... ...h an injury on the Little Seamstress’s finger. A turning point comes up when they get back to the village and finds out that his mother’s been rushed to the hospital, which than he has to visit her for a month. Out of the three stories told by Luo, the Old Miller and the Chinese Seamstress, I find the Little Chinese Seamstress’s story more appealing than others. From my view, it shows a variety of meanings because overall, the Little Seamstress was not educated, but from this story I could tell that she gained knowledge and was able to use what she was capable of doing and you would not expect to gain feedback from a woman who just had relationship with a man. Luo’s story is also very appealing but it shows only concerns for himself and is own feelings. Whereas the Chinese Seamstress was more appealing and showed improvement of her ability to think independently.

CASA Ethical Business Considerations

Abstract This paper explores the mission and goals of CASE, a nonprofit organization which provides advocacy for children in court proceedings. CASES mission and goals will be explained and ethical considerations with regard to a nonprofits fundraising strategy will be discussed. An overview of the benefits received from technological advancements will be discussed and applied to CASES fundraising strategy.CASE' nonprofit status and Internal Revenue Code section 501 (sys applicability to COCA'S financial and budgetary operations will be addressed and analyzed. An evaluation of COCA'S budget process and revenue sources will be discussed, along with internal factors which may impact its successful strategic financial planning. COCA'S use of cost-benefit analysis will be discussed and the analysis will conclude with an overview of COCA'S cash management and investment strategies, and an assessment of COCA'S present overall condition.Keywords: CASE, mission statement, goals, ethical stan dards for nonprofits, fundraising, technological improvements, IRS section 501 (c) nonprofit status, annual Form 990 filing requirements, budget, revenue, strategic uncial planning, cost-benefit analysis, cash management, Investment strategies, financial assessment CASE for Children Mission and Goals of CASE CASE is a nationwide nonprofit organization that advocates in state and local courts for the best interests of abused and neglected children through the services of specially selected and trained community volunteers.These volunteers come from diverse cultural and ethnic backgrounds. The mission of the National Court Appointed Special Advocate Association (NCSA), together with its chartered state and local members, is to support and promote court appointed voluntary advocacy so hat every abused and neglected child can be safe, establish permanence and have the opportunity to thrive (Keeping our promise: National COCA'S strategic objectives). Every court In the united States reco gnizes that a CASE volunteer Is essential for a successful outcome for children . And [e]very child can thrive In the safe embrace of a loving family. † (Ibid. ). CASE trains and supports court approved volunteers to advocate for children who need representation in court proceedings in order to ensure that the best interest of these children are met quickly and efficiently. The ultimate goal of CASE is to make sure children affected by the court system secure a safe and permanent home.Ethical Considerations Related to Finance & Budgeting Within CASE COCA'S receives funding through a variety of sources including grants, local governments, fundraising events, and corporate and private donations. Sometimes 0 good intentions get the best of even the best-intentioned, and all the assumptions about goodness make for some easy marks, In terms of fraud (Jennings, M. , 2012, p. 559). â€Å"There's tremendous pressure on Charles today to Increase their revenues to meet expenses and gro wing public needs.Unfortunately, this can Influence some organizations to take financial risks because of potential rewards. † (Bennett M Bureaus, Ibid. ). Successful fundraising by regional CASE programs sponsored by the national organization is the primary source of its financial resources. Funding sources want assurance that they are being asked to support a carefully researched and well planned program that fills researched local community needs. Often with nonprofits, the problem is not fraud by the organization; it is fraud or misconduct or missteps within the organization Innings, 2012, p. 5). Whether because of inexperience, the need for flexibility in management, or, Just as with companies, the drive for success and results, there have been some ethical issues that have proven costly for nonprofit organizations (Ibid. ). Competition is stiff in raising funds for children's programs like CASE and founders want to know that they are not throwing money away on a program that will fail because of poor planning, lack of coordination or duplication of the efforts of other human service organizations. Technological Considerations for Improving the Efficiency & EffectivenessCASE can provide efficient and effective services to children involved in the court system through improved technological fundraising and outreach processes which will increase the sustain the viability of its finance and budgeting systems. â€Å"Cloud computing, also known as the cloud,' refers to applications, services, or software offered over the internet instead of requiring direct connections to a server. † (Boles, 2013, p. 70). Cloud technologies reduce the costs of services and the time it takes to communicate information among staff members, volunteers and donors via email and collaborative software (Ibid. The useful purpose of social media such as Faceable, Twitter, Linked, and Pinsetters will allow CASE to connect and interact with staffers, volunteers, donors, as w ell as affected children and their guardians (Ibid. ). Social media networks are increasingly important tools for nonprofits like CASE to raise awareness, conduct outreach and raise funds (Ibid. , up. 70, 71). Innovations such as cloud computing systems, social media and mobile technologies should be incorporated into COCA'S fundraising efforts in order to improve its quality of services and work processes. Applicable Laws, Regulations,Policies Impacting COCA'S Financial & Budget Operations All state and local CASE organizations formed under the national CASE association must file for exemption status under section 501 (c) of the Internal Revenue Code (Code) in order to receive tax-deductible charitable contributions and Form 990 annual tax returns of income and expenses even though they are exempt from income taxation under the Code (Internal Revenue Service, â€Å"Requirements for Exemption,† â€Å"Application for recognition of exemption,† â€Å"Exempt Organization s – Required Filings,† â€Å"Form 990 Resources,† and â€Å"Tools for Exempt Organizations†).Expected changes in auditing standards and Form 990 reporting for nonprofit organizations may require increased data gathering and raise the cost of audits. These changes are expected to have an impact on some CASE programs [and] National CASE recommends that member programs contact a tax professional or auditor for more information (whom. IRS. Org). Among these changes is the new Suite of Risk Assessment Audit Standards, CPA Statement on Auditing Standards Nose.National CASE regularly seeks ways to reduce costs for local chapters so that they can increase the number of children they serve and one of the areas CASE focuses n is insurance (NCSA). Pursuant to CASE standards, it is extremely important to have a well thought out risk management plan, including adequate insurance coverage to protect CASE staff, agency and the board (Ibid. ). Annual financial reviews are required of CASE programs with budgets of $50,000 or greater and annual audits are required for programs with budgets of over $200,000 (Ibid. . Searching for and purchasing cost-saving insurance coverage is an ongoing practice the CASE uses to keep expenses within its organization's budget. COCA'S policy in contractual practices stresses that unwritten contracts must be in rating. â€Å"Putting an agreement in writing serves several goals. First a written contract provides an indisputable, although not necessarily unambiguous, record of the agreement. The law gives great weight to written, signed documents †¦Second, the process of committing an agreement to writing forces both parties to be [clear] about the [terms] of the agreement. † (NCSA). Key elements for CASE service contracts terms should include scope of work, deadlines and duration, money, record keeping and reporting, rights to work products, liability protections, dispute resolution, legal implicate and contr acting process (Ibid. ). COCA'S internal policy covering essential terms to be included in written contracts it enters into saves the organization costs that would otherwise be expended to enforce service agreements.Evaluation of COCA'S Budget Process & Revenue Sources One of the great challenges facing CASE is to obtain the money required to launch the program and maintain its operations (NCSA). Who is going to pay for the CASE program implemented and used by the courts and the community leaders? (Ibid. ). COCA'S guidelines are found in its Manual, Section 1 – Planning a Quality Program, Chapter 6: Funding the Program, and includes how to develop the first budget, develop the right approach to fundraising, locating possible funding sources, locating federal funding, and locating National CASE resource development protocols (Ibid. . The first hurdle is to develop an expense budget by comparing what the actual costs of goods and services presently is for similar nonprofit orga nizations within in the chosen community the CASE chapter is to be located (Ibid). Budget expenses include personnel, equipment, volunteer support, facility, supplies, travel, telephone ND Internet service, administrative costs, staff training, and dues and publications (Ibid). After the type and amount of budget expenses are identified and estimated, an approach to fundraising must be established.Funding sources want assurance that they are being asked to support a carefully researched and well planned program that fits the community's needs (NCSA). Keys to successful fundraising are to â€Å"know who you are asking, know what you are asking for, and ask and ask again. † (Ibid. ) Common funding sources are â€Å"in-kind contributions† in the form of support such as he court, community service organizations, state bar associations, and law firms (Ibid. ).Examples of federal funding are available in the form of grants authorized by Congress specifically for the expansio n of CASE advocacy for abused and neglected children such as the National CASE Association of Grants Program, the Children's Act (Ibid. ). As with all nonprofit organizations, CASE strives to obtain and sustain an optimal funding mix of public and private support to secure its future (Ibid. ). In today's fragile economic climate, there is intense competition for both public and riveter funding support because of increased costs of doing business combined with recent curtailments in government funds.Therefore, to enhance its fundraising efforts, CASE uses several data collection surveys and evaluations to document and justify its performance. Internal Factors Impacting COCA'S Successful Strategic Financial Planning CASE has developed and implemented several internally generated data collection and evaluations of the quantity and quality of its services provided to children in order to assess its efforts and to ultimately improve its services (NCSA).COCA'S racketing and communications department collects, analyzes and publishes surveys such as yearly Recent Local Program Survey Reports, Performance Measurement, State Organization Survey Reports, and additional surveys such as Caliber Evaluation of CASE Representation Report, and Judges and Attorney Survey of Volunteer CASE/ GALS (Ibid. ). Another internal tool used by CASE is its CASE Effectiveness Manual (Manual) (Ibid. . The purpose of the Manual is to provide CASE programs with an easy to use system for tracking information necessary to evaluate the effectiveness of its state and local chapters' programs (Ibid. â€Å"Emphasis is placed on how to write and measure goals related to child-outcomes. The Manual includes easy to follow definitions, instructions, tracking forms and sample surveys. † (Ibid. ).CASE utilizes a system of fund accounting which measures accountability instead of profitability with the purpose of stewardship of financial resources received and expended in compliance with certain leg al requirements (NCSA). Financial reporting by CASE is directed at the public instead of investors and funds are established in order to ensure accountability and expenditure for designated purposes: restricted et assets versus unrestricted net assets (Ibid. ).Restricted assets can be classified as either temporary or permanently restricted assets (Ibid. ). A temporarily restricted net asset's use is restricted by the donor until a future event occurs (for example, CASE may have received a grant which terms are restricted to hiring a new volunteer supervisor), while a permanently restricted net asset includes assets that are controlled by outside parties as opposed to COCA'S control over the asset (for example, property donated to CASE as long as it is used in accordance with COCA'S mission and goals (Ibid. . Unrestricted net assets are funds whose assets have no external restriction as to use or purpose and can be expended for any purpose as long as they are spent in accordance wit h COCA'S mission and goals (Ibid. ). These internal tools assist CASE in its fundraising success by Justifying its costs in return for its effective performance of children's advocacy services.COCA'S Use of Cost-Benefit Analysis The National CASE Association surveys both the state organization and local programs to get an accurate reflection of the structure and operation of children advocacy programs across the country and, in 2013, the CASE network consisted of 51 organizations and local programs (The National CASE Association, 2013, p. 4). â€Å"The findings illustrated by these survey results are critically important to track the funding from diverse sources, and help The National CASE Association to better serve state and local organizations. (Ibid. ). Overview of COCA'S Cash Management and Investment Strategies As of December 31, 2013, COCA'S median total revenue was $134,790 and its median total expenses were $136,570 (â€Å"Annual Local Program Survey Report†, 2013, p. 11). The Annual Local Program Survey Report does not address COCA'S short and long term investment strategies. In total, CASE programs nationwide reported more than $300 million in revenue, more than half of which were received from public sources (Ibid. ).The median revenue and expenses of CASE tended to be fairly equal for the year ending 2013, with the median cost per volunteer being $3,170 and the median cost per child being $1 ,090 (Ibid. ). COCA'S expenses did not vary significantly from 2012 depending on the area served or the age of the program (Ibid. ). In 2013, over 80 percent of COCA'S programs reported a change in revenue with changes being fairly consistent across programs serving urban, rural and suburban mixed areas (Ibid. 13). Compared to COCA'S 2012 revenue, 34 percent of its programs reported a decrease in revenue, 49 percent reported an increase in revenue, and 17 percent of its programs reported no change in revenue (Ibid. P. 13). CASE experienced an increase of children served from 234,098 in 2012 to 238,527 in 2013, while at the same time seeing its number of volunteers fall below 2011 and 2012 levels, from over 77,000 to less than 75,000 (Ibid. ).The decrease in COCA'S volunteer staff is problematic in that CASE can anticipate not being able to provide the quantity and quality of services in order to accomplish its mission and goals. Assessment of COCA'S Overall Financial Condition Despite a 34 percent decrease in program revenues in 2013, CASE remains to have short term cash liquidity from the 49 percent reported increase in other programs' revenue, and a status quo of 17 percent of its programs who reported no change in revenue.CASE also appears to have the capacity to generate adequate revenues over sass's fiscal year budgetary period in order to satisfy expenditures without incurring a deficit. COCA'S service level has declined to a capacity that does not provide the laity and quantity of services rendered in years ending 2011 and 2012 due to the decrease in the number of its volunteers by 2,000. COCA'S Annual Local Program Survey Report 2013 does not address its short and long term investment strategy or outcome for the year ending 2013.The decrease in COCA'S volunteer staff is resulting adversely on the quantity and quality of its mission and goals. CASE should reallocate its short term fundraising resources into its long term efforts toward volunteer recruiting and training programs. This adjustment in short term goal funding will promote and advance the umber of volunteers required to sustain the longevity of the service provided by CASE 2011 and 2012. References Boles, B. (2013). Technology role in the nonprofit sector: increasing organizational effectiveness and efficiency through technology innovations.